C038

Loss Aversion Intensity

B04 Threat & Self-preservation
Core LayerMML-2

Version v1.3.2

Definition

How much more psychological weight a loss carries relative to an equivalent gain.

Poles

Each HES element is a spectrum, not a category: the Low and High poles describe how it presents at its two extremes, while the Reference marks the typical, everyday middle. The poles map variation across the range — neither end is inherently better or worse.

Low Pole

Gain orientation: losses feel relatively manageable; the person is more opportunity-oriented and less constrained by fear of downside.

High Pole

Losses feel extremely costly; the person avoids decisions with downside even when expected value is high.

Reference

Losses are unpleasant but not paralyzing; risk is taken when value is clear.

Measure

Loss-weight coefficient: how much gain is required for the person to accept a specified downside risk.

Measuring Methods

• Adaptive choice series: sure vs. risky options with tuned magnitudes.
• Real-world decision audit: avoidance of downside risk controlling for value.
• Simplified loss/gain behavioral tasks.

Empirical Anchor

Loss aversion (Kahneman & Tversky, 1979); prospect theory; endowment effect (Thaler, 1980).

Notes

• Distinct from C035Harm Avoidance Tendency: one may avoid harm without strong loss aversion, and vice versa.
• Risks at MIN: underweighting losses, impulsive betting.
• Risks at MAX: stagnation, growth refusal, “protection at any cost.”

Citation

APA

Human Elements System. (2026). Loss Aversion Intensity (HES Passport C038, v1.3.2). hestable.com. https://hestable.com/passport/C038

BibTeX

@misc{hes_C038, author = {{Human Elements System}}, title = {{Loss Aversion Intensity}}, year = {2026}, note = {HES Passport C038, v1.3.2}, howpublished = {\url{https://hestable.com/passport/C038}} }